Rod Elliott.

In the world of online footwear sales retailers need to stay ahead of their competitors by protecting their margin. One of the best ways to do that is to minimize costs associated with returns. Many companies charge a restocking fee, which is less than optimal for the consumer. I chose a different approach. Get the fit right the first time using key metrics with foot scan data.

2022 saw a shift in the market from wanting just safety footwear to a head-to-toe one-stop-shop program. This is turn led CustomFit to rebrand from a managed safety footwear program to a managed PPE program. Efforts are underway to launch a new, modern site at the end of 2022.

In an effort to update the websites work also began on cleaning up the codebase for ADA accessibility and hitting WCAG 2.1 standards. Most issues reported via Google Lighthouse and WAVE have been remedied with more structural changes being made to the SFRA architecture within Salesforce.